Broadcasting And Cable TV Industry; The Show Must Go On

Every day, many people wait for their favorite show to start so that they can just sit back and relax. The only reason we can watch those hundreds of cartoons, talk shows, serials and other programs is the broadcasting and cable TV industry. Members of this industry put in a lot of effort to help those sine waves reach our television sets.

 

The broadcasting and cable TV industry is one, which is always subject to change. Quality and number of channels being broadcast has considerably increased during recent years, as the consumer of today needs more variety and diversity. Also, these days the trend is more towards watching movies and shows on Internet devices rather than on television, as the videos are easy to locate and are not interrupted by useless advertisements. Changing trends in advertising, consumer preferences and media theory are some of the challenges that the broadcasting and cable TV industry has to face. The industry has to rely heavily on infrastructure such as distribution channels, end devices, content production tool and funding. Coping with licensing issues and regulation authorities is also a tough job for the broadcasting and cable TV industry. Another issue is the switch from Standard Definition (SD) to High Definition (HD), as this also requires several changes in infrastructure to be made and some permission need to be taken. The shift towards high-definition television broadcasting is one that has encompassed the whole world. TV stations are switching from specially designed hardware to computer software and tapes are being replaced by digital recordings.  The broadcasting and cable TV industry needs to revamp its structure, so that more advantages can be gained not only by the consumer, but also by members of the industry like cvc stock. 

Demand in the broadcasting and cable TV industry is driven by business advertising, program popularity and consumer demographics. The profitability of individual companies depends upon several factors such as mixing of programs, amount of advertising and efficiency of operation. Large companies can easily dominate the market, whereas small companies can be successful by targeting a certain audience. The industry is highly concentrated, with the top 50 companies accounting for about 90% of the revenue. The major broadcast and cable TV networks include ABC, Fox, ESPN, Star network, BBC, HBO, National Geographic and others. The global broadcasting and cable TV industry is expected to reach a value of almost 475 billion dollars in the year 2015, a figure representing 27% market growth in the next five years. Television advertising is the major leading segment of the broadcasting and cable TV industry, accounting for almost 48% of the total market share. The broadcasting and cable TV industry has a lot of potential and it is expected to grow well in the future.