A place with
literally every food related need of life under one roof, from fruits and
vegetables to meat to dairy products to frozen snacks. Just what the food
retail industry aims to provide the consumer with. Not only should there be
ease of shopping, but also the availability of a multitude of choices.
However, the
recent scenario poses several problems for the food retail industry. People are
becoming more cost conscious, but they are also not ready to compromise their
health. Organic and low fat foods are also getting quite popular these days. An
immediate result of this mix of cost consciousness and preference for healthier
foods is a drastic drop in the sales of food retail chains offering mediocre
priced, undifferentiated foodstuff. Another notable trend is the increased
consumer preference for ready-to-eat and frozen meals, as they are great for
saving precious time in today’s highly competitive world. Over the years
spending patterns of consumers have also changed considerably, mostly due to
rising unemployment, inflammation, and decrease in consumer confidence. Matters
are made worse when grocers try to counteract these problems by increasing
private label and natural/ organic foodstuff.
Food retail
is a dominant industry in almost every country. On average, the global food
retail sales generate over 4 trillion dollars annually, out of which about one
third is accounted for by the top 15 biggest global supermarket companies. It
should also be noted that major food manufacturers normally have their own
specialized product lines to remain ahead of the competition and maintain
diversity among the products that they offer to their customers. Developments
in technology have quite a big role to play in the growing success of food
retail industry. New methods of advertisement have turned out to be extremely
successful in attracting customers to food retail outlets. Billing and payment
methods have also become easier so that customers now don’t have to wait their
turn in long lines.
Several food
retail chains have sprung up in recent years like df stock, but several of these
are the undisputed leaders. Kroger, Whole Foods, Wegmans, The Great Atlantic
and Pacific Tea Company and Save Mart are just a few of the best food retail
chains operating around the world. It is important to consider that pricing of
products is not the only basis of competition among different food retail
outlets. A range of factors are considered by customers while choosing a
particular food retail outlet, and these include store location, product range
and quality, queuing time, opening hours and access to car parking. Some
customers are even usually ready to pay more for hassle free, convenient
shopping. However, some food retailers also use marketing ploys such as daily
specials, discounts or promotional offers to attract customers. Prices of
products in food retail outlets are determined by several factors such as
supply dynamics, product attributes, customer demand and availability of
produce.
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